About Us

Wholesome Fooshion Reevolved

Diet-U was established in 1993 by the founder James Chen as he was inspired by the concept of the whole foods diet, which is still highly praised by many distinguished nutritionists. He came to realize that by taking in natural and complete nutrition in whole foods, not only can a person’s overall health be enhanced, but many diseases can also be prevented. Therefore, Diet-U started to represent the world-renowned brand Vitamix in Taiwan exclusively.

In the beginning of presenting the blenders, given the fact that the acceptance of the wholefoods diet was still sprouting in addition to the relatively higher price tier of the products, it was inexorably challenging to promote Vitamix. Fortunately, a well-respected cancer fighter Li Chiu-Liang considered Vitamix blender a life-saving product and great news to health seekers, she then agreed to promote the Vitamix blender along with Diet-U with only one request, which is a promise that Diet-U will embrace the purpose of elevating public health by offering a reasonable price and superb after-sales service to the customers. Diet-U has kept the promise for over 25 years ever since.

With the initiative to promote whole foods diet and elevate public health, Diet-U has launched various eco-friendly and health-benefiting products, such as Vitaway, water purifiers, Buydeem, health-care beverage tea makers and kettles, EMSA, flasks and food containers, Gbao, natural all-purpose detergent, Vita-Codes, soy peptide essence, and selective sesame seeds… etc. in addition to Vitamix blenders.